I recently joined Splunk’s PR team. I lead a high-performing team of communicators to shape and execute narratives that showcase Splunk’s technology leadership, product innovation, and security research expertise.

I managed Zoom’s PR strategy on security, privacy, and trust and safety matters. I proactively identified topical news angles aligned with our objectives and worked to mitigate sensitive matters. I also launched Zoom’s channel PR program.

• Led the launch of Zoom’s end-to-end encryption (E2EE) feature, landing 500+ news articles globally within one month, including Bloomberg, CNET, CyberScoop, Fast Company, Forbes, The Verge, and many more.
• Worked with Zoom’s CISO on “security predictions” commentary and led proactive media outreach, securing 100+ articles globally within two months.
• Established a speaking engagement program, supporting 130+ relevant speaking opportunities over three years, including RSA Conference, DEF CON, Wall Street Journal Pro Security Summits, Stanford’s cybersecurity events, CSO’s Future of InfoSec, and many more (at no cost).
• Created a security and privacy awards program, winning 14 awards for Zoom, including an SC Award for “Best Pandemic Pivot,” along with other accolades for Zoom’s innovations in encryption, privacy, and security leadership.
• Significantly reduced negative media coverage by promoting customer education initiatives (e.g., free “Zoom Security Basics” training), launching new safety features, and developing related resources for Zoom’s Trust Center.

At Amazon, I managed PR strategy for Amazon Fire tablets and “emerging devices.” I also contributed to cross-team projects such as Prime Day, Digital Day, and social influencer programs.

• Collaborated on influencer strategy for Amazon’s Digital Day 2018, resulting in 192,000+ engagements, including paid celebrity posts from Bryce Dallas Howard, Ellie Kemper, and Jenny Han.
• Managed launches and reviews for Amazon Fire tablets, consistently securing positive coverage with targeted consumer tech outlets, such as CNET, The Verge, PCWorld, Digital Trends, and many others.
• Developed messaging and PR plans for up-and-coming “emerging devices” at Amazon, including clear messaging on data collection, privacy choices, and related matters.
• Identified and executed seasonal PR opportunities for cross-device storytelling (e.g., Echo, Kindle, Fire, etc.).

Global communications lead for security research at Symantec. Collaborated with top analysts to tell the company’s most interesting stories. Previously managed PR for enterprise products and partner program.

• Promoted Symantec’s findings on the Lazarus cybercrime group, securing 100+ placements on global team, including MSNBC and The Wall Street Journal.
• Led PR strategy for “Hack the Vote” stunt at Black Hat, resulting in national broadcast interviews with ABC, BBC, CBS and CNN.
• Credited contributor to Symantec’s 2018 Internet Security Threat Report (ISTR) and secured 600+ pieces of coverage as part of global team.
• Managed global PR launch for Symantec Data Loss Prevention (DLP) 14 and new partnership with Box, resulting in 70 articles and $2.2 million in sales within one month.

Built strong press relationships across accounts and helped mentor staff. Clients included Appthority, Kindsight, Salesforce, TeleSign, Webroot, and others.

• Managed broadcast strategy on the agency side for Dreamforce ‘13, creating unique news angles to secure CNBC, Bloomberg West and Bay Area broadcast affiliates.
• Led proactive PR efforts for Appthority, managing media for its “Risky Business” event at RSA Conference, securing and staffing the company’s first broadcast interviews with KPIX-TV (CBS News), and helping to craft its “App Reputation Reports.”
• Shifted Kindsight’s brand focus to cybersecurity, increasing media coverage by 81% with the creation of Kindsight Security Labs and by developing quarterly security reports as a new data resource for reporters to track security trends over time.

Supported company’s global technology and digital practices. Clients included Chevron, McKesson, Panasonic, SanDisk, Walmart.com, and others.

• Secured 600+ placements on global PR team for SanDisk Extreme Pro launch, resulting in 59 percent page view increase for SanDisk.com, $25,000+ in revenue within first three weeks and campaign being named PR Week’s “Technology Campaign of the Year.”

Provided PR team support for the agency’s 70+ high-profile consumer clients.

• Assisted media and provided support at client events, including Jonny Moseley’s Icer Air, Magic Theatre’s world premieres, the San Francisco Blues Festival, Westfield San Francisco Opening Gala, and Westin S.F. Market Street Hotel’s launch events.

• Graduated with honors (top 10% of cohort).
• Completed six specializations (in addition to core coursework): Advanced Corporate-Level Strategy, Business Communications, Startup Entrepreneurship, Strategic Leadership, Strategic Thinking, and U.S. Business Law.

• Minor in Communication.
• Worked at the ASUCD Coffee House, participated in the Cal Aggie Marching Band, and volunteered with the LGBTQIA Resource Center.